From a whimsical book trailer that premiered on MTV.com to 80’s-inspired illustrated posters, buttons, and more, the campaign for THE THEORY OF EVERYTHING did more than launch the book – it made people smile – and got a lot of press!

Kari wanted to do book promo differently, so she asked friends to join her and together, they created promo that was as fun as the book, itself. David Bessenhoffer shot and directed Kari’s concept for the book trailer; Will Bryant brought Walt – and the book – to life with wonderful illustrations; Kait created amazing graphics for all of it; and Kari did her own Promo Wishlist and creative directed it all.

In the end, the book appeared on some major lists, won an award, and inspired Kait and Kari to help other authors on their promo journeys. You can see almost everything, here.