Welcome to Olympus, the setting of Jen Klein’s newest YA rom-com, SUMMER, UNSCRIPTED. It’s a place where rehearsals reign, boys wear togas, and there’s drama galore – onstage and off. It was also the perfect opportunity to create cute, camp-inspired promo that told Rainie’s story while also giving off that perfect summer vibe. It’s one of our favorite campaigns, to date!

From grilled cheese patches (!) to hilarious postcards, Summer Love Club stickers to bookmarks, this campaign made sure all roads led to summer – and an awesome launch.