For Jen Klein’s debut YA novel, SHUFFLE, REPEAT, we wanted to created a promo campaign that was as cool – and as concerned with music – as Oliver and June. That’s why we created a Battle of the Bands campaign. From postcards and dueling bookmarks to stickers and a social media campaign, we invited fans and readers to choose sides. June loves punk rock. Oliver loves 80’s hair metal. Who do you love? It was a great way to get attention and celebrate a great debut novel.