Our Story

Part philosophy, part promo,
all love.

Hi! We’re Kari and Kait, veterans of the ad and graphic design worlds. We started working together in 2011 with laughter and love – and never looked back. Kari was the client, a debut YA novel was the project, and together, we worked liked a two-woman agency, combining our wonder-twin, complimentary powers to produce powerhouse results.

After it was over, we decided it was so much fun, we wanted to keep going. So, we found a few clients, gave a few workshops, and thanks to word of mouth – and some pretty great work – a new way of doing promo was born.

Welcome to Launch with Love.

Wondertwin powers, activate!

Kari

  • Copywriter/creative director (20+ years)
  • Award-winning teen novelist
  • Owner of For The Curious Ones
  • Discovery diva + verbal brander
  • Promo wishlist maker + strategist
  • Hand holder extraordinaire
  • Promo coach + social media maven

Kait

  • Designer/creative director (15+ years)
  • Typeface enthusiast & illustrator
  • Owner of Think-Make Design Co.
  • Discovery diva + visual brander
  • Photo magician + graphic girl
  • Queen of patterns
  • Layout tech + coding captain

Here’s how Launch with Love works:

1: We read the book.

2: Kari: I have an idea! (Writes furiously)

Kait: I have an idea! (Draws furiously.)

3: We meet, collaborate, know when we’ve hit it. Hello, campaign!

4: Client sees it. Client squeals! OMG! Minor changes ensue.

5: Sites are made, pieces are developed, social is strategized, promo is printed.

6: Site launches! Social media campaign is everywhere! Book is out! Postcards appear, people buy the book, talk about the book, post the book on social media. The stickers are so cute, you probably run out of them, but that’s okay! We print more.

7: Congratulations! You just launched with love.